Living with others who have different values

My research focuses on activists who confront environmental issues through social movements. I aim to find out under what conditions thean environmental movement turns into a force of social change. Furthermore, I ask what rewards can be found in dedicating oneself to the movement. I wish to know the necessary conditions for the environmental movement to bring about social change. At the same time, I am trying to understand what kind of rewards activists find for their efforts.
What makes the study of social movements so fascinating?
Today, it is practically common knowledge that the natural environment is valuable and must be protected. But people do not necessarily agree on what it is exactly that they want to protect. Their ideal image of nature may vary. Likewise, they may have different ideas about the parts of the environment that should be prioritized and the steps required for their preservation.
One of the biggest questions for the environmental sociology is how people reconcile disparate priorities and approaches as they address environmental issues. Our inquiry thus reflects a universal human problem: the everlasting never-ending need to overcome differences in values and backgrounds.