My main line of interest lies at the intersection of media studies and adaptation studies. The latter field of research, which has remained obscure in Japan for a long time, is concerned with various transitions of content (fictional and non-fictional, narrativized or not) between media, authors and copyright owners, historical periods, cultural backgrounds, and national borders. My own research focuses on adaptation practices employed in Japanese media mixes, as well as on the relations between media mix and the broader category of fiction-based transmedia franchises popular in the West. Analysis of transmedia fiction requires a multifaceted approach: medium specificity must always be taken into account, but equally important are such factors as the context of production, influence of target audience, power relationships between producers and consumers, etc. At the same time, my educational background and personal interests warrant my focus on the texts themselves, as I seek to incorporate narrative theory and translation studies into my research and outline how media mix can be read as a text (rather than erratic and profit-motivated proliferation of content).